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The Brisbane Broncos wanted to provide their fans and members with a comprehensive e-commerce platform that understood the requirements of the online shopper.
The e-commerce solution needed to fully reflect the Brisbane Broncos brand and allow their fans and members to easily browse and purchase merchandise ready for game day.
Brisbane Broncos have been using SportsTG’s ecommerce platform over five years now, and have seen a significant increased their online merchandise revenue.
Tracy Tobin, Brisbane Broncos Merchandise Manager, says that utilising the SportsTG ecommerce solution has been vital in generating merchandise sales.
“As more of our fans are becoming accustomed to shopping online, we needed to keep up with their needs and ensure our members and fans could purchase merchandise and show support anywhere in Australia and around the world. With the SportsTG platform we are able to give our fans a great user experience whilst providing them with special membership offers and promotions. Offering an online shop and auction to our fans gives them the opportunity to be a part of the team with limited edition products, milestone merchandise and also one-of-a-kind auction items.”
- Tracy Tobin, Brisbane Broncos Merchandise Manager
With over 30,000 members, the Brisbane Broncos have been able to engage with their fans through range of ecommerce and promotional strategies that are available within the SportsTG solution.
The SportsTG ecommerce platform keeps up to date with ecommerce trends and is completely tailored to suit the needs of sporting clubs, from grassroots to elite. This allows clubs to focus on helping their supporters and fans to show their true colours on game day.