• Membership Management
  • Competition Management
  • Digital Development

The Challenge:

The AFL and its affiliated leagues wanted to extend its ever-widening reach into local football and engage with community participants and fans. Over 10 years ago, SportsTG was called upon to help bridge the gap to grassroots sport, engage with members, players and parents and now provides a hub for thousands of competitions and clubs across Australia.

The Solution:

Australian Football organisations are now able to manage and track their players through every stage and level of the sport through their SportsTG Competition and Management System, Footyweb.

Tony Costanzo, Community League & Club Support Manager at the AFL, says that Footyweb is integral to the AFL’s engagement with the Australian Football Community.

“The AFL’s association with SportsTG has enabled us to effectively connect with our grassroots community, through the use of websites, member databases and associated competition management tools.” Costanzo says.

“Footyweb is important to the growth of grassroots Australian Football, and we look forward to working with SportsTG well into the future.”

Footyweb is a national network that incorporates participants from programs and competitions including NAB AFL Auskick, local senior and junior leagues and AFL 9s.

Speaking of Auskick, SportsTG worked with the AFL to create one of our ‘Elite’ websites for the junior program, which is most young players’ first taste of our great game.

Of course, with over 180,000 children registering for NAB AFL Auskick programs through more than 4,000 centres nationally each year, the website needed a quick and smooth registration and payment system. SportsTG created a system for the AFL that allows parents of new and aspiring Aussie Rules participants to easily track down their nearest local program, register and pay online.

Volunteers at a local level are now able to keep costs down while focussing on what they do best – running clinics and competitions that players both young and old can enjoy. And isn’t that what grassroots sport is all about?

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